Purina has been working with You Tube creators for three years, but it's the company's first time at California's Vid Con: "This content works.It accomplishes our brand objectives." "This is a very valuable process for us," said Carlos Alcazar, svp of the Tombras Group, working on behalf of the Department of Transportation.Each entrepreneur makes a 3-minute pitch – and 3 questions are then allowed from the audience of potential investors.So it’s speed dating for innovation startups, if you like.I like to think overall the setup is similar to online dating, which I have done, but I have often thought of as parallel to trying to meet someone at a bar.Some of the people you think you're attracted to are probably jerks, and some are diamonds in the rough you wouldn't realize are awesome until you talk to them.
Bethany Mota met Maybelline." data-title = "Forget Tinder. With more than 100 brands converging on the 21,000-attendee strong 2015 Vid Con, You Tube invited a dozen of its top creative partners to spend 10 minutes Friday morning with 12 different brands, including Proactiv, Beats by Dre, Purina, the Department of Transportation, L' Oréal and Truth. "I think there were a few love connections," Mota told Adweek. The conversation is slightly different [than a real date].
Each participant went on 10 to 14 six-minute dates.
Since each woman would not have the opportunity to meet every man, and vice versa, because of the size of the event we also offered a post-official-dating mingle time for people to hit on each other the old-fashioned way.
At the end of the night, participants turned in a provided list of all the people of the opposite sex, indicating who they were interested in talking to again.
(We did one of these events for queer women, but most of them were for straight men and women and most of my observations come from that.) If both participants indicated interest, each received the other's email address and they're invited to take it from there.