Originality/value: This is the first paper to compare consumer motives to co-create across different service contexts.
An expository overview of the use of Lisrel in validating marketing constructs is presented and its advantages over the “traditional approaches” are demonstrated.
This study proposes a model which integrates both place attachment and perception of place and examines their effect on the perceived tourism impacts and on residents’ support for tourism development.
Findings suggest that (a) place attachment precedes perception of place; (b) perception of place positively affects perceived impacts and (c) perception of impacts positively affects support for tourism development.
In turn, the positive effects of individualizing and relating motives are predominant in generic services.
C-OAR-SE is based on content validity, established by expert agreement after pre-interviews with target raters.
In C-OAR-SE, constructs are defined in terms of Object, Attribute, and Rater Entity.
Lisrel's contribution in all phases of construct validation is discussed.
It is shown that lisrel has much to offer in purifying the measure by testing the unidimensionality of the measurement instrument, and in cross-validation to investigate the convergent validity (within a method) and reliability, Lisrel allows a rigorous assessment of the stability of the construct and its measurement instrument, and it is a powerful methodology for assessing convergent validity across methods, discriminant validity, and nomological validity.