If you see a 3.4 national adults 18-49 rating, that doesn’t mean 3.4 million adults 18-49, it just means 3.4 percent of the 126,960,000 adults 18-49 in the United States (up from 126,540,000 last season) who live in a household with a television were watching based on the Nielsen estimates for the 2013-14 television season.– I am including the estimates for the 2012-13 season below since the estimates for 2013-14 are up a bit in the aggregate.That’s mostly because effective with the 2013-14 estimates Nielsen is counting some households (about 1.5 million of them) that don’t have This change, though pretty small (only a third of 1% with adults 18-49) will drive 18-49 ratings down a tiny bit in the coming season.That’s because those non-traditional TV households add to the base of potential 18-49 viewers in the Nielsen calculation — but NONE of those households (or the people in them) actually get CBS, NBC, ESPN, USA, AMC, FX, etc.These people will have dates on a regular basis, and they may or may not be having sexual relations.This period of courtship is sometimes seen as a precursor to engagement or marriage.A new square for the fan excuse bingo cards is born!Waller created the impression that the rating and dating complex was a widespread pattern on American college campuses during the 1930s.
While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.
To say that again, those non-traditional homes count as potential viewers even though none of them actually get CBS, NBC, ESPN, USA, AMC, FX in their households because they don’t have a cable, satellite, telco service and don’t receive channels over the air via antenna either.
“Antenna-only” homes are perhaps old school, but they are still “traditional.” It’s kind of wacky, but that’s the kind of wackiness that occurs when people demand that Nielsen be progressive and get with the times.
You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.