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"One site buys another one, and others go under; they're not able to continue with their marketing expenses because they don't earn enough," he said.
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"So really there are only about 20 sites which are relevant and of good quality for singles." Dominating the domestic market Although many areas of e-commerce tend to be dominated by large American companies, Wiechers said seven of Germany's top 10 online dating platforms are "made in Germany." This feat, however, has less to do with the business and technical savvy of the German companies than it does with the failure of foreign companies to truly understand the target market.
"Germans like to pay not by credit card, but by bank transfer," Wiechers said.