The answer can be discovered in the reaction to the Cologne attacks.
Sweden prides itself on its sexual equality and has even pioneered a feminist foreign policy.
But the number listed was wrong by one digit, reported, and did not connect to the insurance company.“Welcome to America’s hottest talk line.
Ladies, to talk to interesting and exciting guys free, press one now. Press two to connect free now,” the recording on the adult chat service said.
One resident said he logged on to Covered California's website, and having filled in his information, was prompted to call the company's helpline.
Lumi Dolls says men (or women) can get into the mood by having low lighting in their room, candles and huge plasma TV screens to watch some racy movies.
As a special offer, an hour with one of the life-sized dolls is £70 which will go up to £100 after the opening promotion.